Designing Telio Mobility’s Digital Universe

One of my favorite projects this year was creating the Brand Illustration System for Telio Mobility Inc. On the main page of the system, I described it as “a unified visual system defining Telio’s illustration language, character design, and brand elements across all digital and physical applications.“

That sentence captures the heart of what I built: a cohesive digital universe for Telio — a visual ecosystem that supports the UX and UI across the Driver, Rider, and Delivery applications.

I developed the characters, the skyline and environmental elements, the vehicle system, the iconography, and all the illustration rules that bring consistency and clarity to the product experience. Each component was designed to work seamlessly within the interface, enhancing usability while giving the brand a warm, human, and accessible identity.

This system established Telio’s visual logic: line weight, color structure, motion principles, character proportions, expressive gestures, and the storytelling thread that connects every part of the platform. The intent was always the same — to make the user journey intuitive, visually unified, and emotionally engaging.

Shaping Telio’s Digital Universe—from the smallest icon to the full brand atmosphere—was a project I truly enjoyed, blending illustration, UX thinking, and product design into one consistent language.

www.telio.app